MARKETING
Balistik, the strategic right arm of leaders who want to structure and accelerate their growth.
Balistik Marketing supports businesses in services, technology, AI integration, and SaaS solutions to align strategy, sales teams, marketing, and technology to generate measurable growth. Our approach focuses on concrete execution and actions that deliver results.
Founder Marc-André Roy leverages his 25 years of experience and acts as senior strategist to the CEO and management team. Balistik Marketing conducts operational missions with various departments within a company to orchestrate and mobilize teams around structuring projects, drawing on a proven network of specialized experts.
WHAT WE ARE DOING IN CONCRETE TERMS
Sales structuring
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Evaluation and development of sales teams
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Roles, processes, performance indicators and facilitation of Scrum
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Sales pitches, offers, arguments
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Coaching for managers and representatives
Business Strategy & Governance
Direct support to the CEO / management
CEO – Sales – Marketing Alignment
Strategic prioritization and decision arbitration
Realistic 90-day growth plans
Marketing & Growth
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Positioning and value proposition
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Customer journey and conversion
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Support for digital campaigns
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Marketing alignment ↔ sales
Technology & Tools
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CRM (selection, implementation, adoption)
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Sales and marketing automation
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Collaborative tools and AI agents
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Integrating tools into real-world situations
International Development
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Market analysis and prioritization
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Adapting the value proposition
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Market penetration strategies
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Establishment of partner networks
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Distribution strategy
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International lead generation
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Performance tracking by market
Artificial intelligence
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AI diagnostics and use cases
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Sales & Marketing Automation
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AI agents (leads, sales, support)
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CRM optimization and intelligent scoring
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Decision support and field performance
HOW WE WORK
Rapid diagnosis
Objectives, strategy, offer, message, team, tools, pipeline and validation of sales forecasts.
Clear and actionable plan
A 90-day plan aligned with the reality of the CEO and management.
Execution with your teams
We support, structure and manage without creating dependency.
Adherence to budgets
Budgets are defined from the outset and adhered to. No overruns without prior approval.
Clear and measurable deliverables
Each mandate includes specific and measurable deliverables. What is promised is delivered.
Controlled deadlines
Projects are completed according to the established schedule, while offering the flexibility to adjust the plan as needed. Progress is continuously monitored.
Funding your growth
In certain contexts, Balistik Marketing can offer a financing solution (loan or convertible loan) to facilitate the start or acceleration of a strategic mandate.
These solutions are:
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offered on a case-by-case basis
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contractually bound
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structured in compliance with the laws applicable in Quebec and Canada
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validated with professionals when required
No financing offer is automatic or public.
Eligibility depends on the company's situation.
A network of experts activated according to your needs
Balistik Marketing relies on a proven network of senior collaborators:
Sales and RevOps
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Implementation of growth strategies
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Digital marketing
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Expertise in managing sales teams
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CRM and automation
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Brand image and content
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Legal expertise
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Professional Expertise
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Tax expertise
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Technologies and integration
One leader. The right experts. No silos.